For the amount of extras you get, ActiveCampaign would surely charge an arm and a leg, right? ACTIVECAMPAIGN VS. MAILCHIMP Your business isn’t basic, so maybe it’s time to leave basic emails behind? There’s a good reason why ActiveCampaign is our site’s #1 tool. I have been using ActiveCampaign for over 2 years now and I am very happy with the results. They also have 14 boilerplate layouts that you can customize with your own colors and images. However, MailChimp places a 12,000-email limit each month for the free plan. There is this unspoken rule of Mailchimp that almost everybody knows - as soon as you start using the paying plans, it can turn expensive really quick, and the price has been the Achilles heel for Mailchimp in other comparisons. You never need to worry about getting started. If you will enjoy reading and contributing to the discussion for this post, will you please join us on the YouTube video above and leave a comment there because I read and respond to most comments on YouTube?. MailChimp may be the champ of email marketing in terms of popularity, but there are plenty of other tools out there that give it a serious run for its money. Remove All Products Add Product Share. I loved its ease of use, templates and designs. If there’s one competitive area of digital marketing solutions, it’s marketing email solutions. It allows users to create automated email marketing campaigns to increase their revenue. Overview of ActiveCampaign vs Mailchimp Comparison. It’s not very flexible, and with automations, you’d ideally want as much control as possible. That means you can create as many lists with as many segments as you want – and never have to double-pay for contacts (like on Mailchimp). ActiveCampaign and MailChimp are both popular marketing automation tools. The whole migration took me about three months, and I researched ESPs for at least a few years before finally making the switch. MailChimp vs ActiveCampaign for Email Marketing in 2019! The two top options are ActiveCampaign and Mailchimp. What used to work in the past isn’t enough anymore. ActiveCampaign dominates with an overall user/editors rating of 4.4/5 stars with 3 reviews and MailChimp user/editors rating is 3.1/5 stars with 3 reviews. You can only select up to five Newsletter Services. This data is calculated in real-time from verified user reviews or editors rating if there isn't enough data for user rating. Winner: ActiveCampaign take this round as we're hoping this round's results are a one-off. If you’re considering between ActiveCampaign and MailChimp, I’m guessing it’s because: In this comparison, I’ll do my best to answer those questions, and help you decide which one is right for you. And of course, you can unsubscribe at any time. But, the key difference here is really the range of templates available. ActiveCampaign vs MailChimp. You also get a link checker that picks up on any missing links, and an app where you can preview your email on your phone. And in this case, I’d opt for more, rather than less. Set specific marketing goals, and change the flow of an automation once your goal is achieved. ActiveCampaign, on the other hand, offer the kind of automations you’d expect to see in much more expensive software. For those features (and more), you’d need to upgrade to either their Plus, Professional or Enterprise plans. It shows you all the steps you need to send your first newsletter. They offer the option to also revert back to previous versions of the email, which is super useful. HubSpot), ActiveCampaign is actually much more budget-friendly. ActiveCampaign vs Mailchimp (2020): Which Email Marketing Platform Is Better? And, although MailChimp is probably the world’s most popular email marketing service, I get why there’s a growing demand for more sophisticated tools. It is worth re-emphasizing, though, that this is on ActiveCampaign’s lowest plan, Lite. What’s more, ActiveCampaign also offers lead scoring, allowing you to assign scores based on actions taken by subscribers. This separation makes sense if you’re running multiple businesses or projects – but it’s annoying and costly otherwise. No more sifting through notes or your email inbox, because the details are handled for you. Plus, there’s seamless integration with their inbuilt CRM, meaning that sales processes (such as follow-ups) can be automated too. Often, it has you sounding like you’re back in high school because you can’t make a decision and don’t want to make the wrong one. The only ones missing are advanced segmentation, comparative reports, multivariate testing and premium support, which are only available on the Pro plan. If you have a monthly plan, you’ll have 25 Inbox Preview tokens to use every month (and you can always buy more if needed). Again, a point to both! In general, you get a decent amount of flexibility to adjust designs, thanks to the different content blogs you can drag and drop in (text, images, social buttons and even products and promo codes). Pre-built automations to help you get started building common workflows. They’re like attaching a sticky note to your contacts. Best of all, it’s free! With MailChimp, most features (or most of the useful ones, anyway) are included in their monthly plan. And there’s an option to upload your own coded templates if you’d like. And I genuinely feel that it’s MailChimp. Connect multiple Shopify stores with a Deep Data integration. The form editor is visual and easy to use, and adding new fields is also straightforward. It’s extremely powerful stuff – and that’s why they come out on top here. Automations, landing pages and forms, for example, all get lumped together with emails within the ‘Campaigns’ section, which to me isn’t particularly logical. The days of impersonal, bulk emails are behind us — today’s customers expect so much more. CRM, lead scoring, deep data integrations, more than 3 users). About 10 months ago, after five years with MailChimp, I switched to ActiveCampaign for my Email Service Provider for most of my emails. Track visitors across your website to see which pages they visit and which actions they take. Design previews are limited to desktop and email previews. Let’s take a look at their lowest-level plans to see what I mean. Both Mailchimp and ActiveCampaign have a drag-and-drop designer that lets you create emails in minutes. About Mailchimp. Well, unlike ActiveCampaign, MailChimp’s lists are mutually exclusive. Send a text message to contacts within an automation. Winner: ActiveCampaign is fine if you’re willing to put in the time and effort to get familiar with it, but MailChimp is definitely easier to master. Automations, for example, require a fair bit of practice to get your head around. Our CRM manages every part of your sales process — so you can focus on what matters: Your customers. The forms (which are responsive) can be embedded, linked to, or even added directly to WordPress or Facebook if you have these integrations set up. Both ActiveCampaign and MailChimp do an excellent job of reports. Most people go back and forth, trying to find out which is better, which one is going to make them happier, and what features each one includes. Put different messages in front of different people based on specific rules. It’s fast and easy to navigate through, with a polished user experience. See how your automations connect to each other, so you can easily update your marketing, adjust your strategy, and map out new automations. You can see how other popular email marketing platforms compare to Mailchimp in the following comparisons: Leave a comment if you have any questions – I’d be glad to help! And as MailChimp charge per subscriber, it also means that if you have the same contact on different lists, you’re paying for them twice. We’ll move you over for free — your contacts, tags, email templates, and automations — so you can get up and running fast. But let’s take a look at how easy it is to set up a form in ActiveCampaign vs MailChimp. See how campaigns are performing on the go with an easy-to-use mobile app. Before we dive straight into this ActiveCampaign vs Mailchimp comparison let’s take a quick look at each of these tools and show you exactly what they really are.. What is ActiveCampaign? Test which path in an automation performs better in real-time, and learn more about your customers. Mailchimp by Mailchimp Visit Website . Back in the day, MailChimp’s claim to fame was its ease of use. What used to work in the past isn’t enough anymore. Let’s start by taking a look at how easy/difficult ActiveCampaign and MailChimp are to use. Use automation to send contacts into—or remove them from—another automation workflow. View Details. Nowadays, they still retain much of that simplicity with a mostly easy-to-navigate interface, and a drag-and-drop email editor that’s intuitive to use. Home » Blog » ActiveCampaign vs MailChimp. Our email marketing course for beginners – ideal for small and medium-sized businesses, online stores and bloggers. We found ActiveCampaign’s support to be a little more accessible than MailChimp’s. For example, on this page you can find ActiveCampaign’s overall score of 9.2 and compare it against MailChimp’s score of 9.0; or ActiveCampaign’s user satisfaction level at 100% versus MailChimp’s 98% satisfaction score. Why? $9.99/month. Choice and Flexibility of Template Designs, Registration Forms/ Opt-in & Opt-out- Process. However, because it offers more advanced features than Mailchimp, it is not as simple to learn. If you’ve lost count, they’re comfortably leading the way 7:4. Mailchimp can't do that – but with Customer Experience Automation, ActiveCampaign can. You’d expect the interface to be complicated, but surprisingly, it’s not. ActiveCampaign provide a few options for creating different forms, including inline, floating bar, floating box, and modal (pop-up). MailChimp have around 100 email templates (or ‘themes’, as they call them), which for the most part look modern and are mobile-responsive. Compared to other similarly-featured enterprise-level automation software (e.g. There are several different themes to choose from, including newsletters, ecommerce emails, events and notifications. A/B test campaigns to learn what content works best. ActiveCampaign vs. MailChimp: Compare Top Features of the Email Marketing Platforms With so many email marketing platforms available, it's hard to know which software is right for your business. ActiveCampaign and MailChimp offer similar avenues of support, with email, live chat, knowledge bases and tutorials all available. In a way, I think MailChimp helped to set the standard for what we now know as the easy-to-use email editor – it’s very familiar, with no big surprises. Set up site tracking as well as the basic WordPress integration functions. MailChimp is a complete email marketing solution that allows users complete transparency of campaigns, email tracking, view success and click-through rates, generate custom reports, manage subscribers and un-subscribers. 31 Aug 2020 – Updated the deliverability averages, 24 July, 2019 – Deliverability averages updated to include the latest round of testing, 10 Feb, 2020 – Deliverability averages updated to include the latest round of testing. ActiveCampaign vs. Mailchimp: Integration with other software. SharpSpring Mailchimp VS. SharpSpring. What if things like ease of use and email designs are more important to you? And on much bigger (and more complex) campaigns than the simple newsletter campaigns I was running out of MailChimp. However, Mailchimp places a greater emphasis on email design, and is more affordable for smaller lists. Each tool provides the following: ActiveCampaign also provide deal reports, which are summaries of the deals in the CRM – here, you can check reports such as deals over time, funnel overviews, and deal owner by reports. And yes, I thought that little monkey of theirs was pretty darn cute, too. Customer Experience Automation lets you create a totally unique experience for every single customer — which is how you build lasting relationships that grow your business. Winner: This one’s a bit tough. Pricing is certainly an important factor that can affect your choice if you are limited on budget. ActiveCampaign vs Mailchimp; ActiveCampaign vs Mailchimp. Tags and custom fields can even be added or removed via automations. *Can be purchased as an add-on to any ActiveCampaign plan. In the current scenario, each tool or software is related to another in some way, due to which the inclination to integrate third-party solution becomes considerably imperative. So in the Battle of Mailchimp Vs ActiveCampaign… In this case ActiveCampaign is a great Mailchimp alternative, which has much better and advanced features. This was probably about 10 years ago, when I was just getting started in the world of email marketing, and using MailChimp for many of the small business clients I was working for. As we’ve shown you, it’s a solid email marketing platform that’s hard to beat when it comes to features, deliverability, and value for money. The sheer number of contacts allowed by MailChimp gives the company an edge over ActiveCampaign. Denise Jose October 17, 2020 October 17, 2020. MailChimp offers a decent amount in the way of design testing. Overall, they've had much better deliverability rates than Mailchimp, winning numerous rounds. ActiveCampaign would be the better choice if you want access to deal reports, however MailChimp provides ecommerce reporting for more tools. Learn with others at one of our global in-person training sessions, where you get 1:1 time with our Education team. Businesses that seek to leverage marketing automation often opt for ActiveCampaign. MailChimp, however, offer slightly more in the way of ecommerce reports, as ActiveCampaign only allows ‘deep data’ reporting with Shopify, BigCommerce and WooCommerce. 0:00 Which email marketing tool should you use if you're choosing between ActiveCampaign and Mailchimp? The days of impersonal, bulk emails are behind us — today’s customers expect so much more. However, there’s no spam testing offered. ActiveCampaign by ActiveCampaign Remove. With guides, videos, email, and phone training, you can get started fast. ActiveCampaign provide integrations with over 250 apps, and also connect with Zapier.  free migration ActiveCampaign don’t provide either; just a free 14-day trial. Tags let you group, sort, send, and automate. And that is where Mailchimp is a clear winner because it offers a free plan along with three premium plans and one Pay as you go plan. Mailchimp VS. ActiveCampaign. Since then, I’ve worked with a lot of other email marketing software. ActiveCampaign Vs Mailchimp - Which is best for your email marketing and marketing automation? Winner: MailChimp have a bit of catching up to do, as ActiveCampaign put themselves firmly ahead in this round. Technically I guess this is true – MailChimp gives you access to comprehensive contact data, revenue reports, and ecommerce integrations. MailChimp offer close to 200, with integrations to all your biggest CRMs, ecommerce platforms (minus Shopify), CMS and web builders, and social networks. You can read more about it in our ActiveCampaign CRM summary here, but I have to say that as a CRM attached to an email marketing tool, it’s pretty impressive. Sure, Mailchimp is a fine choice for simple, one-off emails, but you can’t get true customer engagement by sending your customers the exact same messages. The days of impersonal, bulk emails are behind us — today’s customers expect so much more. MailChimp vs ActiveCampaign: Comparing Features and Pricing Between Marketing Automation Solutions ActiveCampaign and MailChimp are both popular marketing automation platforms. On paper, MailChimp are cheaper (when dealing with smaller subscribers volumes), but in terms of value for money, ActiveCampaign is miles ahead. Subscribe your contacts by SMS when they send a keyword to a phone number. ActiveCampaign also has an easy-to-use design interface. Engage with your customers via chat and email, and manage customer conversations with a unified inbox. There’s no visual workflow, or options for automations to branch off into multiple paths. Use multiple goals and go-to actions to create flexible workflows and send each contact down a unique path. We will never share your email address with anyone other than our email service provider. However as ActiveCampaign is a little more complex to master, they also provide one-on-one training as an option, and a community forum where you can get in touch with other users. I’d go so far as to say that MailChimp’s list management is unnecessarily complicated. ActiveCampaign contact management is contact-based, not list-based. Track engagement so you can reach out precisely when each prospect is ready to buy. Email client previews aren’t included, at least not for free – you need to buy extra credits to be able to access these. *Our library contains more than 200 recipes to get you started; Mailchimp has about 25. However, a few other pros in MailChimp’s favor are that they offer a Forever Free plan as well as prepaid plans. ActiveCampaign is an advanced email marketing, marketing automation, and sales CRM platform.. When you get and understand how likely they are to purchase. We’re always here to give you what you need to be successful. Now, let’s take a look at ActiveCampaign, bearing in mind that it’s designed to be a more powerful platform with a more advanced range of features. location or interests etc). However, the automations editor itself is a little awkward. Building emails is also easy with their drag-and-drop editor. Winner: ActiveCampaign take out this round (and the lead! So, if having a tool that’s easy to use is at the very top of your list, there’s one winner here. Based on our review, ActiveCampaign is a better tool than Mailchimp if you are serious … Winner: Honestly, they’re pretty on par here. Sign up to receive your copy immediately! We’ll get you up and running fast. Winner: ActiveCampaign’s list management features are truly impressive. Winner: It’s very hard to beat ActiveCampaign at the automation game, taking us to a 2:2 tie. So, this round goes to ActiveCampaign. Second point to MailChimp! So, ActiveCampaign vs MailChimp – who would come out on top? Introduction: Running an online store today means that you have access to a treasure of marketing practices, that are specially designed to make your business more productive, saving you time and money. You also get options to associate forms with lists, tags and even deals. One bugbear that users often have with MailChimp is its list management. Which means that we have a winner… ActiveCampaign! Tools like ActiveCampaign, for example (which has become a popular platform in its own right, particularly with the small-to-medium business market). Ultimately, the decision to go with ActiveCampaign vs. Mailchimp is entirely up to you, but we can provide some guidance. ActiveCampaign vs MailChimp Summary. What used to work in the past isn’t enough anymore. ActiveCampaign offers similar options – 30 nicely designed and mobile-friendly templates, flexible content blocks, and the ability to import your own templates. But this doesn’t really compare to ActiveCampaign’s purpose-built CRM, which does a much better job of managing deals and opportunities, and linking marketing activities with sales processes. This doesn’t come with all the features included (e.g. Although MailChimp describe themselves as ‘a powerful marketing automation platform’, their automation capabilities pale in comparison to what ActiveCampaign offer. For companies who need a nearly enterprise-grade marketing automation solution and who don’t already have a sales CRM, ActiveCampaign might be the better fit for you. ActiveCampaign's drag-and-drop visual automation builder makes automated marketing as easy as reading a chart. Aside from your standard desktop and mobile previews, there’s also their Inbox Preview feature which lets you preview emails in various email clients. May 25 2016 – 06:00am. This plan adds $199 to the cost of a regular monthly plan, which is why I don’t think it’s even worth mentioning – it’s way too expensive for what you get in return. Winner: With more support options and a much easier way of getting to them, ActiveCampaign take out this round, taking them to a strong 9:5 lead. Mailchimp Vs Activecampaign. It’s a partner for your business. ActiveCampaign vs MailChimp you get know about which one is best and why ActiveCampaign is very best at landing your e-mail in customers inbox Your long-term achievement Will be dependent upon your e-mail marketing campaigns as your long-term earnings is on your client list, and making sure you have… It came out at a time when email marketing software was built for enterprises, expensive, and way too complicated for the average user to manage. We dive deep into the details of each tool in this post. Winner: ActiveCampaign’s range of templates is actually pretty good, but MailChimp’s is even better. That means that you can’t include contacts on different lists in the same campaigns. Why not get a great tool with unparalleled support and one-on-one training (with a real person) any time you want it? Get notified via email when certain customer actions/activities happen. You need to create unique experiences that make every customer feel like your best customer. That being said, ActiveCampaign overall is probably not as beginner-friendly as MailChimp (due to the depth of features available). Here are the average figures of how they performed in our last 3 rounds of bi-annual deliverability tests (July 2019 – Sept 2020): ActiveCampaign saw a real dip in the results last round, thus bringing the average right down. Receive push notifications via mobile app when a chat or email is received. Machine learning generates a percentage field on each deal, telling you how likely that deal is to be won. You can segment contacts via tags or custom fields (which are contact fields that include additional data about the contact, e.g. , we import: per month - paid monthly *Contacts on multiple lists count as multiple contacts. Assign scores to each customer deal as they interact with your site, emails, etc. I can only give you a truthful evaluation of Get Response based on my company which is affiliate marketing. On the free plan, MailChimp permits clients to have up to 2,000 contacts. Manage your Sales process in clearly defined steps from start to finish. However, it can be overwhelming for a complete beginner. ActiveCampaign. Custom plans made available by the MA software developer easily collect millions of contacts. First round goes to MailChimp! And funnily enough, when you get to a certain amount of subscribers, ActiveCampaign can actually be cheaper than MailChimp. You can combine any number of triggers, actions and conditions to build sophisticated workflows for sending emails, scoring leads, segmenting and tagging data, and more. So if you’re in this group, I’d definitely recommend shopping around. Use lists, tags, and custom fields (automation, email, and purchase actions) to group your customers—then send them content based on their interests. Founded by Jason F. VandeBoom in 2003 ActiveCampaign quickly grew to … If you’re looking for advanced features – automations, CRM, list management, and so on – and have the budget for it, then I’d recommend ActiveCampaign without hesitation. We're keeping an eye on them. In this case, MailChimp would be the better option – but just be aware that there are now tools that are even cheaper, easier to use, and offer similar features (MailerLite, for example). How do ActiveCampaign and MailChimp fare when it comes to design? My main criticism of MailChimp with respect to ease of use, however, is that it can be hard to find certain features and sections. But customers expect more these days than an email with their name in it, so ActiveCampaign isn’t just a Mailchimp alternative. ActiveCampaign vs Mailchimp. In a time when social media is the go-to marketing option, savvy marketers still know the value of email. Let’s see if MailChimp can catch up in the last few rounds…. We use cookies to ensure that we give you the best experience on our website. You will also get a quick idea how each product operates. MailChimp doesn’t have a CRM per se, although they do claim that you can use MailChimp as a CRM. Awards: Starting Price: $15.00/month. D ideally want as much control as possible newsletter Services the day, MailChimp ’ s is even.... Design, and I researched ESPs for at least two newsletter Services are truly impressive count as multiple.. 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